DIGITAL SIGNAGE SCREEN
WHEN PICTORIAL EXPERIENCE MATTERS
The mass adoption of digital signage can be put down to the fact it engages its audience much more effectively than static signage. The eye is drawn to a movement which when coupled with the ability to instantly change content, create context-aware media, becomes hugely effective.
Since digital signage displays can deliver comprehensive announcements, timetables, emergency information, and product descriptions in real-time, they can give businesses an edge over their competition. Digital displays capture 400% more views than static displays. Not only do they capture more views, but their recall rate is 83%—significantly higher than any traditional media.
A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 33%. The benefits of digital signage, or as it is also commonly called, Visual Communications, are that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse-buys by quickly adapting and deploying engaging content when and where it matters most.
AV Technology deal with all major brands in UAE and across Middle East.
Give us a call and we will be happy to demonstrate the rich features of Digital Signage Solutions.