The mass adoption of digital signage can be put down to the fact it engages its audience much more effectively than static signage. The eye is drawn to a movement which when coupled with the ability to instantly change content, create context-aware media, becomes hugely effective.

Since digital signage displays can deliver comprehensive announcements, timetables, emergency information, and product descriptions in real-time, they can give businesses an edge over their competition. Digital displays capture 400% more views than static displays. Not only do they capture more views, but their recall rate is 83%—significantly higher than any traditional media. 

A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 33%. The benefits of digital signage, or as it is also commonly called, Visual Communications, are that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse-buys by quickly adapting and deploying engaging content when and where it matters most. 

AV Technology deal with all major brands in UAE and across Middle East.

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